Grizzly Beer

Grizzly Beer is a fictional beer label that Zoe created to present how the visual aspect of branding can relate to the business name. The business name combines both the grizzly bear animal and the product that is being sold. The tone of the business name is humorous, so Zoe decided to create a simple illustration that reflected that. The logo presents handwritten type and an illustration of a grizzly bear, whilst The reverse label plays with composition and illustration.