Poltergeist
2019
Branding Identity



Poltergeist is a faux label for a contemporary clothing brand. The aim of this brief was to create a minimal yet playful identity through type and form. Zoe has created an ambiguous form which represents a poltergeist interacting with the text. The text bounces off the poltergeist form, becoming playthings for the ghost. Zoe has also considered colour and paper stocks, using a neautral palette and transparent paper to further push our interpretation of ghosts. The identity consists of a business card, label, bag and information card.